diff --git a/src/index.js b/src/index.js
index 8f792c4..5e381ab 100644
--- a/src/index.js
+++ b/src/index.js
@@ -15,11 +15,13 @@ import edit from './edit';
 import save from './save';
 import { PRESETS, DEFAULT_PRESET, isValidPresetSlug } from './presets';
 import { FilterPanel } from './inspector';
+import { transforms } from './transforms';
 
 registerBlockType( metadata.name, {
     ...metadata,
     edit,
     save,
+    transforms,
 } );
 
 /**
diff --git a/src/transforms.js b/src/transforms.js
new file mode 100644
index 0000000..97a8de5
--- /dev/null
+++ b/src/transforms.js
@@ -0,0 +1,84 @@
+/**
+ * Block transforms for the Filtered Image block.
+ *
+ * - "To" core Image: copies image attributes, drops filter and intensity.
+ * - "From" core Image: copies image attributes, sets filter="normal",
+ *   intensity=100.
+ *
+ * @package ImageFilters
+ */
+
+import { DEFAULT_PRESET } from './presets';
+
+const IMAGE_ATTR_MAP = {
+    id: 'imageId',
+    url: 'imageUrl',
+    alt: 'imageAlt',
+    caption: 'caption',
+    width: 'width',
+    height: 'height',
+    href: 'linkUrl',
+};
+
+/**
+ * Maps a core/image-shaped attribute object to a Filtered Image
+ * attribute object.
+ *
+ * @param {Object} source
+ * @return {Object}
+ */
+function fromImageAttrs( source ) {
+    const out = {
+        filter: DEFAULT_PRESET,
+        intensity: 100,
+        imageId: 0,
+        imageUrl: '',
+        imageAlt: '',
+        width: undefined,
+        height: undefined,
+        linkUrl: '',
+        caption: '',
+    };
+    for ( const [ coreKey, ourKey ] of Object.entries( IMAGE_ATTR_MAP ) ) {
+        if ( source[ coreKey ] !== undefined ) {
+            out[ ourKey ] = source[ coreKey ];
+        }
+    }
+    return out;
+}
+
+/**
+ * Maps a Filtered Image attribute object back to a core/image-shaped
+ * attribute object.
+ *
+ * @param {Object} source
+ * @return {Object}
+ */
+function toImageAttrs( source ) {
+    const out = {};
+    for ( const [ coreKey, ourKey ] of Object.entries( IMAGE_ATTR_MAP ) ) {
+        if ( source[ ourKey ] !== undefined ) {
+            out[ coreKey ] = source[ ourKey ];
+        }
+    }
+    return out;
+}
+
+export const transforms = {
+    to: [
+        {
+            type: 'block',
+            blocks: [ 'core/image' ],
+            transform: ( attributes ) => toImageAttrs( attributes ),
+        },
+    ],
+    from: [
+        {
+            type: 'block',
+            blocks: [ 'core/image' ],
+            transform: ( attributes ) => fromImageAttrs( attributes ),
+        },
+    ],
+};
+
+export default transforms;
\ No newline at end of file
diff --git a/tests/jest/transforms.test.js b/tests/jest/transforms.test.js
new file mode 100644
index 0000000..f8bef66
--- /dev/null
+++ b/tests/jest/transforms.test.js
@@ -0,0 +1,66 @@
+import { transforms } from '../../src/transforms';
+
+describe( 'transforms', () => {
+    test( 'exposes a "to" transform targeting core/image', () => {
+        const to = transforms.to;
+        expect( Array.isArray( to ) ? to : [ to ] ).toEqual(
+            expect.arrayContaining( [
+                expect.objectContaining( {
+                    type: 'block',
+                    blocks: expect.arrayContaining( [ 'core/image' ] ),
+                } ),
+            ] )
+        );
+    } );
+
+    test( 'exposes a "from" transform sourced from core/image', () => {
+        const from = transforms.from;
+        expect( Array.isArray( from ) ? from : [ from ] ).toEqual(
+            expect.arrayContaining( [
+                expect.objectContaining( {
+                    type: 'block',
+                    blocks: expect.arrayContaining( [ 'core/image' ] ),
+                } ),
+            ] )
+        );
+    } );
+
+    test( 'to-transform drops filter and intensity', () => {
+        const to = Array.isArray( transforms.to ) ? transforms.to[ 0 ] : transforms.to;
+        const mapped = to.transform( {
+            filter: 'dramatic',
+            intensity: 80,
+            imageId: 12,
+            imageUrl: 'https://example.com/a.jpg',
+            imageAlt: 'A',
+            width: 100,
+            height: 100,
+            linkUrl: '',
+            caption: '',
+        } );
+        expect( mapped ).not.toHaveProperty( 'filter' );
+        expect( mapped ).not.toHaveProperty( 'intensity' );
+        expect( mapped.id ).toBe( 12 );
+        expect( mapped.url ).toBe( 'https://example.com/a.jpg' );
+    } );
+
+    test( 'from-transform normalises filter and intensity to defaults', () => {
+        const from = Array.isArray( transforms.from ) ? transforms.from[ 0 ] : transforms.from;
+        const mapped = from.transform( {
+            id: 12,
+            url: 'https://example.com/a.jpg',
+            alt: 'A',
+            caption: 'cap',
+            width: 100,
+            height: 100,
+            href: 'https://example.com',
+        } );
+        expect( mapped.filter ).toBe( 'normal' );
+        expect( mapped.intensity ).toBe( 100 );
+        expect( mapped.imageId ).toBe( 12 );
+        expect( mapped.imageUrl ).toBe( 'https://example.com/a.jpg' );
+        expect( mapped.imageAlt ).toBe( 'A' );
+        expect( mapped.caption ).toBe( 'cap' );
+        expect( mapped.linkUrl ).toBe( 'https://example.com' );
+    } );
+} );
\ No newline at end of file